A series of visual puzzles, posted on Facebook for people to solve and incentivised with prizes.
People are asked to guess the 2 correct emojis which will help the Chocovore to melt the Chocolate and eat it.
The puzzle is posted as a Facebook video; the solution is then revealed in the comments with a GIF.
Crunchy Nut fans on Facebook and Twitter were asked to prove their love for the product to win the title of Ultimate Crunchy Nutter, and a year's supply of Crunchy Nut. Video content featuring a aptly "nutty" host was posted over course of the campaign, to inspire the audience and incentivise UGC entries.