I worked with the Head of Art at Hometown London on a re-design of their brand, involving the website, a new credits book, collateral stationery and a set of GIFs featuring the logo.
The new identity is based on randomized patterns and subtle colour blocks; I chose to replicate this structure and look using the patterns as pacing elements throughout the book, alongside a clean layout to let the focus be drawn to the work.
ROLE
Art direction, design
AGENCY
Hometown London
I was approached to create a series of connecting collages for the launch of adidas women's sneaker Arkyn.
The collages were used for the official launch of the shoe on @adidasoriginals global Instagram page, as well as on adidas local markets and brand ambassadors channels.
Each post featured a creator from 6 different cities: London, Shanghai, Los Angeles, Paris, Tokyo and New York.
ROLE
Collage artist
CLIENT
adidas
AGENCY
Annex88
To celebrate KFC 50th Anniversary, we asked the online community what they would do for the chance to win #50YearsOfKFC. At the end of the campaign 4 winners were chosen to carry-out their suggestions.
Fans could submit their ideas through Twitter and Facebook, and the best entries were rewarded with a personalised video and a free meal. This content was also used on DOOH screens across the country.
ROLE
Art direction, design
AGENCY
BBH
RESULTS
• 23k+ fan entries
• 20M+ people reached
• Organic Twitter trend during the first 24h
• 17k+ new Facebook Fans
• 7k+ new Twitter Followers
To drive F&F’s fashion credibility whilst showcasing the range, we set up a real time catwalk to respond to the online community's fashion dilemmas, submitted via Twitter.
With the help of Fashion Editors Angela Buttolph and Anna Foster we delivered real-time content to the fashion community, using bespoke Vines and photography.
Three editions of the campaign were produced: Summer SOS, Autumn SOS and Party SOS.
Scroll to bottom for behind the scenes video.
ROLE
Creative lead, art direction, photography
AGENCY
We Are Social
Social Buzz Awards 2014
• Best Retail/E-Commerce Social Media Strategy/Campaign
Brand Republic Digital Awards 2015
• Commended, Fashion
• Finalist, Retail & E-commerce
Motion graphics short inspired by Ballard's post-apocalyptic novel The Drowned World, set in 2145 London, flooded and turned into a tropical lagoon.
"The expanding sun and rising temperatures are driving you back down to the spinal levels into the drowned seas of the lowest layers of your unconscious, into the entirely new zone of the neuronic psyche."
ROLE
Design, illustration, art direction, animation
SOUND
Satinis - soundcloud.com/satinist
Visual series exploring the relationship between the body and yoga poses through photography, geometry and morphing.
Personal project.
ROLE
Photography, art direction, animation
MODEL
Sarah Lindsay, salalife.org
Concepting, design and animation of content across the Kellogg's brands portfolio. April-October 2017.
ROLE
Concepting, design, animation
AGENCY
Digitas LBi
Concepting and design for expandable mobile ads promoting usage of Google Play Music app.
ROLE
Concepting, design, UI
AGENCY
Essence Digital
Art direction and design of emails for the Canadian Haskapa brand, focusing on products, promotions, seasonal sales and brand history.
ROLE
Art direction, design
AGENCY
Earth
Concepting and design of content for evian water's social channels between March and August 2014.
ROLE
Concepting, art direction, design
AGENCY
We Are Social
Illustration for freelancers platform YunoJuno, used as press ad on Campaign Magazine.
YunoJuno's team asked their community of employers how using the platform to find freelancers makes them feel. The result, a cat riding a unicorn, was given to me as brief for the visual.
ROLE
Illustration, design
CLIENT
YunoJuno
Get Well Soup campaign for Heinz Soup.
Through the Facebook app, fans can send a personalized can of soup to one of their friends who is feeling ill and help raising founds for Starlight Children Foundation.
ROLE
Art direction, design, illustration
AGENCY
We Are Social
Concepting and design of content to promote conversation around the Great British Bake Off on Tesco channels.
ROLE
Concepting, design
AGENCY
BBH
VIDEO PRODUCTION
Hoi Polloi
Concepting and execution of cinemagraphs for Audi's social channels in July 2015.
ROLE
Art direction, design
AGENCY
BBH
Initial visuals for Ford Edge advertising. One of concept was developed into the final press and OOH ad for Ford Unlearn campaign.
ROLE
Design
AGENCY
Blue Hive
Behind on Breaking Bad? Netflix Spoiler Foiler is the ultimate tool to check your Twitter feed without fear of spoilers. Any tweet with danger words get blacked out. You can of course choose to read the tweet… at your own risk. Scroll to bottom for case study video.
ROLE
Design, art direction
AGENCY
We Are Social
Cristal Awards 2014
• Gold Interactive- Entertainment
• Silver Interactive - Innovative Use Of Social / Community
• Bronze PR - Best Use of Social Media
• Shortlist Interactive - Digital Application
Eurobest 2014
• Bronze Interactive - Web Campaign - Publications & Media
• Shortlist Interactive - Social - Applications / Tools
Design and animation of a Facebook Canvas ad unit for internetmatters.org, a not-for-profit organisation with the purpose of keeping children safe online.
This ad was targeted at parents, raising awareness around the issue of cyberbullying, while giving tips on how to tackle it.
ROLE
Are direction, design
AGENCY
Facebook, Creative Shop
I was approached to create an illustration to support the launch of Woman Interrupted, an app that detects how often women are being interrupted by men in daily conversations.
The goal of the app is to broaden the debate around the issue, as well as raising awareness among the male audience, which often does not recognise the behaviour.
ROLE
Illustration
AGENCY
BETC São Paulo
Series of visuals highlighting beauty products through traditional collage and colour swatches, within an editorial feature.
Personal project.
ROLE
Art direction, artwork
Concepting, design and reference animation of interstitial mobile ads promoting the download of Google apps on iOS.
ROLE
Concepting, design, animation
AGENCY
Essence Digital
A product-themed game to create awareness around Volvic's Juiced range. The game lived as a bespoke app on Volvic Facebook page, allowing all fans to play the game and enter a draw to win prizes.
ROLE
Design
AGENCY
We Are Social
Looping animation inspired by five Beatles' songs.
ROLE
Illustration, animation
Design of content for Expedia's social channels, following the creative direction from the print campaign.
ROLE
Design, typography
AGENCY
We Are Social
Personal studio photography.
ROLE
Photography, art direction, retouching
A series of GIFs to promote the newly launched Secrets of Green marketplace. To be used on social media and email newsletters.
ROLE
Design, animation
CLIENT
Secrets of Green - secretsofgreen.com
Visual summaries of brand performances on social media.
ROLE
Design
AGENCY
We Are Social
A two-day event with ATM - Milan's public transport company - opening depots to public.
The event consists of an exhibition of trams and buses, both modern and vintage, along with a historical narration made up wooden totems, telling the story of ATM through a mix of texts and images. The space also features an area for children and branded gadgets.
The event saw more than 25,000 visitors during two days.
ROLE
Art direction, design, print
AGENCY
DPR Eventi - Milan
